Using the ten things each of the six groups had suggested we then, as a class, decided upon the ten things that we felt were the most successful traits of the course last year.
Study Task: The first part of session focused upon the successes of our first year of the Graphic Design programme, and therefore as a study task we were asked to as an individual identify and produce a list of the ten successes we want to achieve for the upcoming year.
10 Successes I Would Like To Achieve On Level 5
1. Experimentation into a variety of media
2. Exploration into ideas
3. Confidence within myself and my work
4. Professional finish to final outcomes
5. Personal style to my work
6. Independent learning
7. Better idea of my professional practice and my ambitions for the future
8. Develop and communicate my own opinions within the field of Graphic Design
9. Have a more proactive approach to research collection
10. A better understanding of local studios and placements
Following this 'warm-up' task, we were then able in turn to present our research for the Summer Research Project. We were each given three to five minutes to present what we had learnt on our chosen subject and the direction we had chosen.
Following the presentation we were given a minute to write down - on sticky notes - any constructive criticism and feedback on what we had just heard, I believe this time frame was effective as it ensured the feedback we received and wrote was concise and to the point.
Using the vast array of feedback we had received we were then asked to categorise this in terms of whether it was useful or not, whether it could be useful should there be more specific information and whether it was the type of feedback which perhaps 'boosted our ego'.
Useful Pieces of Feedback
- Good that you have found focusses within promotion
- Maybe analyse design a bit more
- Look at more design techniques for selling
- What is about the design that makes people want to buy it?
- Look at one brand in depth?
- Could explore even more case studies to a wider variety of sources
- Could have looked more into history of promotion/advertising etc.
- It was very focussed and concise maybe could have had more to it
Non-Useful Pieces of Feedback
- Nice research in relation to personal interest
- Good examples of different promotions - good imagery
- Really interesting research of Abercrombie and Fitch
- Good use of case studies
- Balanced research
- Relevant to your interests
- Tone of voice and target audience considered
- Personalised and interesting
- Well research into design and the different elements of it
- Good look into good and bad promotion designs
- Personal link
- Focused on target audience
- Considered positives and negatives
- Good that you have found focus within promotion
- Really interesting case studies
Feedback Which Could Be Useful
- Maybe go further into depth of research
Feedback Which Boosted My Ego
- Good that you have found focuses within promotion
- Really interesting case studies
- Good look into good and bad promotion designs
- Personalised and interesting
- Good use of case studies
- Nice use of research in relation to personal interest
- Good examples of different promotions - good imagery
Study Task: As a study task for next week, we were asked using the feedback we had received to identify three targets to improve our Summer Research Project.
Three Targets to Improve Summer Research Project
1. Research more into the context of promotion - history and facts etc.
2. Analyse the design of the advertisements I have collected in more depth - What is about the design that makes people want to buy it?
3. Look at one brand in depth - Collect and analyse a range of their advertising campaigns
